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The flourishing future of women's sports
12:52
TEDKate Johnson
The flourishing future of women's sports
Women's sports are surging in popularity around the world, with record-breaking viewership, attendance and revenue growth. And yet, social media algorithms still skew towards covering men's sports. Olympic rower Kate Johnson, who now leads global marketing strategy for sports and entertainment at Google, unpacks why this is still happening ...
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Sports Marketing Strategies
Sports marketing: Sports Marketing strategies
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