Aug 27, 2025 · From humble beginnings as a children’s book in 1997 to a global brand encompassing films, merchandise, theme parks, and digital experiences, Harry Potter is a masterclass in modern …

Sep 25, 2023 · This paper will dive into the WW, with reference to theoretical principles like transmedia and cultural convergence as described by Henry Jenkins. It all starts in 1997 with the release of the …

This document discusses brand narratives and how the Harry Potter franchise transitioned to a transmedia brand narrative model through the Pottermore website. It defines brands and narratives, …

Mar 19, 2025 · Learn how Warner Bros used innovative PR strategies to transform Harry Potter from beloved books into a lasting global entertainment phenomenon that spans movies & theme parks

Feb 23, 2024 · This case study delves into the key factors that contributed to the wizardry of Warner Bros.’s film marketing, examining real facts, details, and the implemented strategies that propelled …

This exploration is a work on the application and conception of transmedia advertising of the fictional universe of Harry Potter through the use of a brand of fiction typical of this story.

pacity of different media to transfer the original educational messages. A content analysis of three different media channels, original novel, a film adaptation, and a mobile game, containing Harry …

Given that Harry Potter has been around for over two decades, it’s easy to discuss him in the past tense. However, the reality is that he isn’t going anywhere, and the future of the brand is just as promising …

With eight highly popular movie adaptations, countless items of merchandise, and the well-visited Harry Potter Studios and US based theme parks, Harry Potter can be seen as an extremely successful …

Discover How Harry Potter Became a Global Phenomenon through 15 clever marketing strategies that turned a children’s book into a billion-dollar cultural universe.