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First Commonwealth Bank has brought on a technology veteran with experience at PNC Bank, UPMC Health and the U.S. Army to ...

The next time you buy something in-store or online, pay close attention to the process. Chances are, the transaction is ...

Bluevine reports that in 2025, consumers plan to spend more on holidays but more selectively, with focus on early sales, AI ...

As organizations navigate increasingly data-driven environments, scaling AI across teams supports stronger analytics, faster ...

Since the extra innings heroics of Scott Oberg and Tony Wolters—both of whom are now retired and members of the player ...

Mastercard's Value Added Services segment is outpacing core growth, and data analytics innovation drives future value. Read ...

Generative AI offers unprecedented opportunities for video marketing. It also comes with a wide array of pitfalls. Here's how ...

The Rockies announced Monday that they have hired Nicky Schmidt as senior vice president and chief revenue and strategy ...

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Cresa continues to invest in and grow its Strategy & Analytics Group, announcing two significant moves that bolster its mission. The firm acquired Bluechip Insights, a data analytics firm, and hired ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...