Perhaps you've decided to embark on a marketing research project to answer a specific question; or maybe you're trying to gain focus on an incomplete picture of the market, and you're unsure of next ...

Learn how to write a successful research proposal for postgraduate study. Discover key tips, why proposals matter, and steps ...

Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions you've made before you begin using them to ...

Understand how the UK can position itself in the global network of trade and capital flows. Fundamental research is needed on what to expect from fluctuations in the exchange rate, on the proclivity ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...