Ethnography is a term that originated in anthropology and refers to the systematic study of people and cultures by spending time living with them. By capturing detailed observations to understand how ...

This article describes some of the characteristics of questions as they uniquely operate in the ethnographic interview setting. The discussion centers on the dual nature of questions and on their ...

The process, often referred to as ethnography, can result in breakthroughs for brands, offering an insight into what people are really like, rather than what they want researchers to think they are ...

Replication controversies have plagued the social sciences in recent years. But one research method is uniquely difficult to verify: ethnography. Ethnographers, who often work in sociology and ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...