An icon in the shape of a lightning bolt. Impact Link Microsoft has become the latest tech giant to announce it's cutting workers. The company's decision follows layoff plans at other industry titans, ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

The subject of your email is perhaps the most important few words in the entire email. It is the first impression, it is your tagline, it is the reason the recipient will, or will not open it. The ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Opinions expressed by Entrepreneur contributors are their own. Your boss will open any email you send them. Your boss’s boss’s boss might not. That’s a problem you want to fix. Your career could ...

Business owners and sales professionals lament the poor response rates of their emails. Your subject line largely determines whether your email is opened. If the subject line doesn’t grab them, you ...

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When you send an email, the first thing your recipient sees is the subject line, so make sure it’s as clear as possible: What is your email’s purpose? What do you want your recipient to do? Take a ...