The age of effortless influence is over. In 2025, brands had to prove their value, build real-world credibility and offer ...

By the end of 2026, the most successful marketers will have at least one AI-assisted, multi-agent workflow they use daily.

As the Miami Grand Prix continues to evolve, it stands as a global benchmark for how sports, culture and commerce can blend ...

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

OCM says the revisions provide improvements like expanded marketing flexibility, clearer signage rules, and the authorization ...