A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Imagine, for a moment, a slinky: coiled, compact, stationary, full of potential. It is much longer in reality than in appearance, with plenty to unravel. If perched atop a set of stairs, it does not ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

Graduate and professional schools often require some sort of written statement — often called a “statement of purpose,” “personal statement,” or “letter of intent”– as a part of the application. Some ...

Here are some situations that require writing a personal statement: Applying to college Applying to special camps or programs Applying to graduate school, law school, or medical school Applying to an ...

This column is the first in a five-part series on creating purposeful lives, using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

Forbes contributors publish independent expert analyses and insights. Robert Eccles writes about sustainability in the capital markets. I hope you don’t mind me writing, especially given my temerity ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...