The Super Bowl 60 battle between the Patriots and Seahawks is just one part of a busy weekend schedule. Before the big game, the Super Bowl Soulful Celebration and Super Bowl 60 Flag Football Game ...

The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.

Disney has already scored big for the 2027 Super Bowl, selling out ads that may have fetched up to $10 million. And ADWEEK is bringing them all to you here. Regarding Super Bowl LXI, airing live on ...

The Super Bowl has come and gone but its left behind great performances and few meme and the best ads of the year.

One Super Bowl advertiser hopes people will use the beverage in a bid to make $500,000. After tapping AI to help craft a ...

Unfortunately, advertising during the Super Bowl comes with a hefty price tag to match the hype. According to the website ...

About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching ...

The company had been seeking up to $10 million for 30 second ads for the event, which will be the first Super Bowl hosted by ESPN. By Alex Weprin Senior Editor Super Bowl LXI is more than half a year ...

Disney disclosed on its earnings call this morning that its Super Bowl ad inventory is sold out, ahead of recent years, when sales bled into the season. Fox, two years ago, put the sold-out sign up in ...

Disney is attempting a feat of magic that might vex even talented sorcerers like its own Maleficient or Dr. Strange. Has Disney won permission from the NFL to expand the number of commercials in the ...

Catch Super Bowl LX live Sunday, Feb 8 at 6:30 p.m. ET: Patriots vs Seahawks on NBC. Stream on Peacock with Bad Bunny’s halftime show, ads, and pregame. Free antenna options inside. Updated February 8 ...