Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Packaging is no longer about wrapping products nicely. Your product packaging helps you enhance the brand’s visibility.

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

As one of the fastest-growing, highly regulated industries in the country, the cannabis industry has been a potential goldmine for years. Brands have evolved from illicit-market-esque branding with ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...