Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue?

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

Fashion executives expect to spend more on brand marketing than performance marketing in 2024. Credit: Shutterstock. According to McKinsey’s State of Fashion 2023 report brands may lean into brand ...

Fashion marketing has long been a playground for the avant-garde, but increasingly, a sense of monotony has settled in, leaving creativity to take a backseat to the comfort of the familiar. Luxury ...

Clothing is an essential item people must have. On the surface, this gives the impression that opening a clothing store is a business no-brainer. In reality, fashion is complex, with different styles ...

Fashion labels marketing "genderless," "gender neutral" or "gender inclusive" clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but ...

Explore our campus, meet lecturers and current students, and learn more about what it's like to study at Manchester. Explore our campus, meet lecturers and current students, and learn more about what ...