Blue Delta didn’t start with a grand business plan or a fashion pedigree. It started with Nick Weaver and Josh West, two ...

For a few weeks in August, an American Eagle blue jeans advertisement featuring actress Sydney Sweeney ensorcelled the nation. The advertisement embraced a known truth—sex sells—and used a classically ...

Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 — in more stores next year as it targets higher-end shoppers while keeping ...

“I’m ready to move on from restaurant dishes and drinks engineered purely for social media,” says Ian Tecklin, Founder & CEO ...

This fall marks an unexpected but decisive shift: Gray jeans are taking center stage. For decades, blue jeans have reigned as the unquestionable staple in wardrobes around the world. From deep indigo ...

If you click on links we provide, we may receive compensation. Score similar pairs from Wrangler, NYDJ, and Judy Blue Jamie Allison Sanders is an LA-based writer with over 20 years of media experience ...