Anyone could swipe on a long-lasting lipstick or hydrating balm and call it a day, but every beauty insider knows the joy of ...

I reached out to multiple makeup artists and beauty experts, who were happy to share a few red lipsticks that they personally love and use on their clients. I also chatted with PureWow editors to ...

Taylor Swift’s signature red lip has long been one of her most recognizable beauty trademarks, inspiring countless ...

The world went mad for lip liner this year, and in 2026, we’ll be experimenting with new ways to use it. Enter Katie Jane ...

The iconic red lip, a beauty statement championed by silver screen legends, is experiencing a renaissance thanks to social media’s latest beauty revelation. This fresh take on the classic look ...

Come rain, shine, and game day smooch, this lipstick formula—revealed in Taylor Swift’s new docuseries—always looks perfect.

Kendall Jenner has always been able to leave her fans and followers gushing with her reels. These posts always inspire fans ...

One Cosmo editor says: "Many liquid lipsticks can be drying, but Refy’s has a shiny finish that actually feels nourishing on ...

New Year's Eve is one of the most celebratory nights of the year. So why not use it as an excuse to amp up the party makeup?

From the golden age of flying to modern cabins, a bold beauty trend among flight attendants had a purpose most passengers ...