Teachers and day care workers who are not vaccinated for COVID-19 will no longer be required to get tested regularly for the virus under an executive order signed by Gov. Phil Murphy on Monday.

Two years ago, lift tests weren’t something OLX Group even talked about. Today, lift tests, which measure the incrementality of a marketing channel or advertising tactic, are in heavy rotation at the ...

The Centers for Disease Control and Prevention is dropping requirements that international travelers test negative for COVID-19 before boarding a flight to the United States. The announcement from the ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Gov. Phil Murphy signed an executive order Aug. 15 lifting the requirement that unvaccinated workers in school districts and child care settings as well as state contractors undergo routine COVID-19 ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...