To what does LEGO owe its remarkable half-century success story? CBS News visits the toy giant's Denmark headquarters to find out.

It’s finally here—Bjarke Ingels Group’s much-anticipated LEGO House in Denmark officially opens to the public today. Built in the small town of Billund where the iconic LEGO brick was invented, the ...

(CNN) — Get ready to embrace your inner child at Denmark’s new LEGO House — a 12,000-square meter house of fun, filled with 25 million iconic colorful building blocks. Designed for the young and the ...

This week the first six oversize Lego bricks were laid for the foundation of the Lego House in Billund, Denmark, the Lego Group’s hometown. Designed by BIG-Bjarke Ingels Group, the architecture of the ...

If there is one thing that most Hackaday readers will know about Denmark, it is that it’s the home of the Lego brick. The toy first appeared at the end of the 1940s from the factory of Ole Kirk ...

If there was ever a perfect physical representation of a brand, LEGO House is it. Located in Billund, Denmark, where the beloved toy was first created 90 years ago, the “Home of the Brick” is a ...

Lego’s hometown of Billund, Denmark, is about to see a huge boost in tourism. Set just 10 minutes away from the airport, Lego House is a new 12,000-square-meter playhouse for Lego fans of all ages, ...

Denmark has the best Lego things. The company opened its Lego House in the country this past year, and it sounds like an absolute dream. It’s filled with unique Lego concepts, like the Fish Designer, ...