Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers. The company said the addition of DRMetrix ...

DV will integrate customer journey insights, advanced attribution, performance analytics, and AI-powered activation into a unified platform to drive better outcomes. The transaction also expands DV’s ...

Note: This article was originally published by Booz & Company. Every great company is involved in building great capabilities: gaining competitive advantage from the things it does exceptionally well.

Comscore announced an expansion of its YouTube audience measurement capabilities internationally, specifically for YouTube's Connected TV (CTV) platform. This new functionality will provide metrics on ...

Dynamic load identification and force measurement techniques represent critical tools in modern engineering, enabling accurate assessment of loads that vary with time and influencing factors such as ...

The committee developed an agenda for basic research to maximize the efficiency, accuracy, and effective use of human capability measurement in the military’s selection and initial occupational ...

The committee developed an agenda for basic research to maximize the efficiency, accuracy, and effective use of human capability measurement in the military’s selection and initial occupational ...