Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” As a trusted global digital marketing authority, I can say ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” As a digital marketer for many years, I have seen how global ...

Hypergrowth startups are not just buying ads more efficiently, they are rebuilding the logic of digital marketing from the ...

Are you a print subscriber? Activate your account. By Erika Wheless - 13 min 9 sec ago By Erika Wheless - 43 min 9 sec ago By Ad Age Staff - 2 hours 15 min ago By Adrianne Pasquarelli - 2 hours 15 min ...

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a “test and learn” culture is one ...

Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they ...

Not sure if your PPC campaign is winning or losing? Here's how to define what success or failure means when you're testing ads. During the holiday season, there’s an extra focus on the naughty and ...