Ad tech companies are partnering up left and right to aggregate as much TV data as possible. But for media buyers, TV inventory also needs to be alike and accessible across channels – which is ...

I have one for the Commvault users here, not sure what other vendors support this but all feedback welcome, I'm not sure there's a right/wrong answer I think it comes down to business requirements ...

Comscore, a partner for planning, transacting, and evaluating media across platforms, says it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest ...

Western Digital has linked up with StorReduce in a move that will allow it to bundle the startup’s inline data deduplication software into its object storage appliances. Key use cases targeted by the ...