Moving into a cookieless marketing world in 2024 will pose challenges to brands across industries, and B2B marketers are no exception. In fact, given the ongoing digital transformation requirements of ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Data privacy has always been a top priority in both ...

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to ...

Marco Iansiti and Karin Lakhani write in their book, Competing in the Age of AI, “the learning algorithms at the heart of new digital systems can be misused to tailor, optimize and amplify inaccurate ...

When I think about my golden years, I picture myself enjoying new hobbies and spending more time with loved ones. Yet, some of the very things that mark a well-lived life, like a fixed address, a long ...

When shopping for a smart device, are you most influenced by the device’s capabilities, by its coolness factor, or by holiday sales that dropped the price? Do you first review the company’s policies, ...