Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

For the latest installment of our Data Science 101 series, we have Bjorn Johansson, Executive Director Operations at Ericsson, presenting several initiatives where Ericsson is applying new methods to ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Businesses rely on analytics to help collect, store, and understand their data. This is essential in today’s technological age because it informs businesses about how to improve operations and boost ...

Share on Twitter Share on Facebook Share on Reddit Share on LinkedIn Share via Email WEST POINT, N.Y. – In simplest terms at its most basic level, data is information, facts or statistics that can be ...

As we start a new decade, the top trends for business analytics platforms are cloud, artificial intelligence, automation, on-device (edge) analytics, and augmentation. Cloud ecosystems empowered with ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

With an increasing number of enterprise systems, growing teams, a rising proliferation of the web and multiple digital initiatives, companies of all sizes are creating loads of data every day. This ...