BOISE, Idaho — The J.R. Simplot Co. has changed its name and structure to align with its operating business groups. The Simplot Co. is a new global parent holding company for all Simplot-affiliated ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can influence how customers see your brand and even affect legal paperwork.

Choosing the right name for your real estate business isn’t easy. Your real estate company name must amplify your brand’s mission, vision and values, resonate with your local community and help your ...

Stay updated on company name changes. Read about rebranding efforts, reasons behind name changes, and their impacts on brand identity and market presence. Discover the strategic decisions driving ...