Eighteen months after it first began introducing advertising on Prime Video, Amazon has significantly increased the number of ads shown to viewers on its streaming service, with ad durations now ...

The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

On June 17, Amazon Prime Video India quietly stopped being ad-free. Viewers can now expect between four to six minutes of advertising over the course of an hour. What used to be a premium streaming ...