Amazon is pressing a federal judge to dismiss a lawsuit claiming that the company wrongly uses voice recordings captured by Alexa to target ads. In papers filed Friday, Amazon argues that the ...

Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user. I've been reviewing beta Alexa Plus over the past year and found the AI upgrade to ...

Amazon’s Alexa could soon start pitching you more than just the weather. According to reporting by Mashable from Amazon’s July 31 second-quarter earnings call, the company is considering adding ads to ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

Amazon CEO Andy Jassy says AI shopping agents drive minimal referral traffic and have had little impact on Amazon's lucrative ...

Amazon is now helping outside merchants sell directly through Echo Show devices. The ecommerce giant is launching Alexa+ Agentic Ads, an ad format that surfaces sponsored prompts in conversations on ...

Amazon users are pressing a federal appellate court to reinstate their lawsuit accusing the company of wrongly targeting ads based on people's voice interactions with Alexa-enabled devices. In papers ...